Lithuanian Vodka Unique: A Blend of Tradition and Luxury

Edvardas Kavarskas' Award-Winning Packaging Design Inspired by Cultural Heritage

The design draws its inspiration from the country's cultural heritage, specifically the distaffs - wooden tools for spinning - decorated with geometrical ornaments and segmented stars. These tools, believed to possess magical powers, were used to reflect people's worldview and their vision of the universe. Kavarskas has beautifully incorporated these elements into the packaging design, giving it a unique and distinctive look.

The unique properties of the design lie in its combination of a matted black bottle and a logo printed with matte gold foil. An attention-grabbing ornament of two visibility levels, covered in shiny gold foil, adds to the design's appeal. This combination of black and gold is recognised by Lithuanian consumers as a sign of luxury. The biggest technological challenge was printing the created pattern without a beginning or an end - the ornament stretches around the whole bottle without breaks.

The design was realized using a matted black bottle, gloss and matt foil stamping. The bottle has a capacity of 700 ml and dimensions of 70 (w) x 310 (h) mm. The design stands out on the vodka shelves, usually dominated by global brands, making it a leader in the super-premium segment of the market.

The project started in 2016 and was launched onto the market in autumn 2017. The Lithuanian vodka market is the biggest in the country, with around 30 new brands appearing on the shelves every year. Despite the intense competition, Kavarskas' design has managed to stand out and become a leader in the super-premium segment, thanks to its exceptional, unique and luxurious appearance.

The design has been recognized with the Silver A' Packaging Design Award in 2018, a testament to its outstanding creativity and innovation. The award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, Edvardas Kavarskas' packaging design for Lithuanian Vodka Unique is a perfect blend of tradition and luxury. It stands as a testament to the power of design in transforming a product's appeal and market standing. The design's success also highlights the importance of drawing inspiration from one's cultural heritage and history, and using it to create something truly unique and distinctive.